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[Document] From 2020 to 2021, the four major changes and triple tests of China's sporting goods industry

[Document] From 2020 to 2021, the four major changes and triple tests of China's sporting goods industry

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  • Time of issue:2021-02-22
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(Summary description)If the "time machine" is set back to the starting point of 2020, in the year of building a well-off society in an all-round way and the end of the "13th Five-Year Plan"

[Document] From 2020 to 2021, the four major changes and triple tests of China's sporting goods industry

(Summary description)If the "time machine" is set back to the starting point of 2020, in the year of building a well-off society in an all-round way and the end of the "13th Five-Year Plan"

  • Categories:News Center
  • Author:
  • Origin:
  • Time of issue:2021-02-22
  • Views:0
Information

Looking back at 2020, it will be an extraordinary year in the history of New China. The severe and complex international situation and the arduous and arduous tasks of domestic reform and development, especially in the first half of the full impact of the new crown pneumonia epidemic, China’s economy fought back. In particular, relying on the scale of the manufacturing industry and the advantages of the supply chain, it has stepped out of the "V"-shaped reversal and became the only major economy in the world to achieve positive growth.

If the "time machine" is set back to the starting point of 2020, in the year of building a well-off society in an all-round way and the end of the "13th Five-Year Plan", if there is no new crown epidemic, competitive sports, national fitness, and the sports industry will become the " The three majors", the high probability scene is this:

Top events such as the Olympics and World Preliminaries are splendid. Raising the national flag and playing the national anthem will be the most anticipated and proud moments for the Chinese people this summer; fitness activities will continue to be carried out throughout the year, and sports will continue to satisfy the people's yearning for a better life; the scale of the sports industry Continue to expand, the industrial structure is more mature, and continue to move towards becoming a pillar industry of the national economy...

   For this original sports year, we did not guess the beginning and the process of the story, and the ending may be far away. But what is gratifying is that thanks to China's success in fighting the "epidemic", the domestic sports industry is showing a recovery trend, and the sports goods manufacturing industry is actively seeking change.

  So, what unprecedented new changes and new trends will China's sporting goods industry show in 2020 under the drastic changes? At the same time, in the coming 2021, from which dimensions should we look at and predict the development trend of China's sports goods industry?
Affected by the new crown pneumonia epidemic, when global economic development is affected, the sports industry, especially the offline sports goods manufacturing industry, was temporarily affected in the first and second quarters of this year due to changes in upstream and downstream supply and demand. A certain degree of influence.

At that time, although all practitioners were describing that the industry might have encountered a super "cold winter"-but all practitioners in the sports goods manufacturing field responded calmly, bucking the trend in the crisis, and affected the industry The degree is reduced to a minimum.

It is worth mentioning that during the epidemic period, the China Sporting Goods Industry Federation, an organization of the sporting goods industry, found a lot of sports goods manufacturers, whether through the online epidemic impact survey organized by the association or from offline visits. The resumption of work and production of enterprises has not been greatly affected. For example, many sports shoes and apparel companies have gradually returned to their basic levels before the epidemic starting in June this year.

   In fact, judging from the growth rate of the sports industry in recent years, it has always been higher than the growth rate of GDP. Among them, the contribution rate of the sports goods industry to the sports industry is always as high as 70%. Although the sports industry data for 2020 has not yet been released, the development of China's sports goods manufacturing industry is better than that of other sub-sectors of the sports industry, which is an objective fact.

   At the same time, compared with the global sporting goods market, the growth index of China's sporting goods market in 2020 must also be "red".


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